You’ve put a lot of thought into starting your own business. Chances are you’ve projected budgets, ran spreadsheets, started to build contacts, and researched every angle of the industry you plan to enter. Now comes the fun part – giving your business its own unique identity with a distinct logo design.
Logo design is all around us. To the general public, logos serve as an instant reminder of a company, product or service, while to your business, they’re the point of recognition on which your branding hangs. In an age when everyone must have a website to support their product or business, the demand for a top-class logo has never been higher.
More logos are out there than ever before, and with that comes the challenge of being different. How do you create something original that stands out from a sea of similar businesses? And how do you do it quickly while retaining quality?
A good logo complements the business you’re in. If you run a mobile pet cleaning service, for example, your logo will probably incorporate a puppy and some soap suds. If you provide a high-end experience for luxury consumers, your logo will likely be all text and rendered in rich, luxurious colors like purple and gold.
Still, you want to avoid visual clichés, like light bulbs for “ideas” or globes for “international.” How is your design going to be unique when so many other logos feature the same ideas?
Here are some quick pointers for creating an effective logo:
- A logo must be simple. A simple logo allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn.
- A logo must be memorable. Following closely behind the principle of simplicity is that of memorability. An effective logo should be memorable and this is achieved by having a simple yet appropriate logo.
- A logo must be enduring. An effective logo should endure the test of time. The logo should be ‘future proof’, meaning that it should still be effective in 10, 20, 50+ years time.
- A logo must be versatile. An effective logo should be able to work across a variety of mediums and applications.
Once you have your logo, don’t be afraid to put it everywhere – on your business cards, letterhead, website, promotional materials and even on a car decal. The more people see and recognize your logo, the more memorable your business will become. Soon your logo will be attracting new clients for you!