Graphic design is often overlooked by people developing new websites, because they believe that effective use of website design tools and high quality content is enough to take their website to the next level. But ignoring graphics can be a big mistake. A site visitor gets their first impression of a website from its visual presentation. Does it suit the business, look professional, and complement the content on the website?
Website graphic design typically consists of a logo design, banner designs, images, icons and buttons, and background design. When done right, the graphic elements of your website will work with the text to draw your customer in and lead them to take action, like purchasing a product or giving you their email address. Here are some of the key elements of website graphic design explained in more detail:
Logo design: The professional appeal and credibility of a business can be enhanced with a logo that represents the company and the brand online as well as online. A website design that highlights the company logo effectively will convert better than one that doesn’t. As a general rule, a logo should be memorable, scalable, equally effective in color and black and white, and be a good fit for the company.
Banner design: The banners on top each website page can make use of interesting images and descriptive punch lines to guide visitors. Banners are a great way to get the immediate attention of visitors. Perhaps include a call to action or even an interactive animation, or scroll through multiple banner images to draw the reader’s eye.
Icons and buttons: Some of the most commonly used icons in web design include the envelope for email, speech bubbles for comments, a question mark for help and a mouse to show links. Stick with these simple conventions for the best results. When designing buttons, less is more – go with a simple button rather than a flashy one, which can make your site look tacky and cheap.
Background Images: Unique textures, patterns and photography can play a crucial rule in enhancing a website’s layout. When used correctly, they can blend seamlessly with the rest of the design and content and create a cohesive look for your site.
While the above are just a few of the commonly used graphic design elements in a website, it is important to ensure that you take a balanced approach. The placement of the graphics, the use of colors, and the relevance of each element must be taken into account before applying any of them to a website design.